What is a 10x10 Board Game Challenge?

 Here at Concept Medley Games, we like a good challenge. 10x10 challenges you to play 10 games 10 times in one year, but we've upped the ante: we're playing 10 of our own games 10 times -- we don't even have 10 finished games yet! But we will! And we will play them 10 times and that doesn't include playtesting (that alone would be in the 100's!).